LSP lost in translation: Mondial now Foreign Translation

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The importance of the company name as a brand has recently been recognised by former Mondial Translations. In a press release, the company announced the rebranding to Foreign Translations.

"We outgrew our frequently mispronounced and misunderstood name Mondial, which is a derivative of the Italian word for 'worldwide'," says the 45-year-old former Fortune 500 strategic analyst, Ken Zwerdling, CEO of Foreign Translations.

The language translation company started out of a spare bedroom in 1998 by Zwerdling?s wife, Tamar Paltrow, as a small provider of Italian translation and interpreting services. Nine years later, the client roster boasts blue chips like L?Oréal and non-profits like the Smithsonian Institution. The company now works in all the world?s major languages, not just Italian.

"It dawned on me we already owned the answer. It was the website address I casually registered in 1999: www.foreigntranslations.com. The simple name Foreign Translations, Inc. works as a self-explanatory descriptor and leverages our website address," says Zwerdling.

In addition to changing its name, Foreign Translations introduced a new logo and trademarked the slogan ?Go global with confidence.?

"We?re rebranding to prepare for the future. When paradigms shift in the international business landscape, we want to be there with answers and innovative solutions to whatever the latest challenges of multilingual communication are,? says Zwerdling.

About Foreign Translations, Inc.

Founded in 1998, Foreign Translations, Inc., (formerly Mondial Translations & Interpreting, Inc.) provides foreign language translation and interpreting services in the world?s major languages. Client partners include Procter & Gamble, L?Oréal, Ogilvy & Mather, Sunbeam, UPS, Motorola, Hewlett-Packard, Michelin, Techtronic Industries (Ryobi, Homelite and Dirt Devil), Fluor Enterprises and Rockwell Automation. The company translates text ranging from technical and legal documents to websites and e-learning courses. Foreign Translations also provides interpreters for depositions, trials and sales meetings in most cities around the world. Foreign Translations has over 1000 translation professionals located in over 30 countries, servicing all the major languages of the world. In addition, Foreign Translations holds a General Services Administration (GSA) contract with the U.S. Federal Government.

Source Press Release

Foreign language translation website www.foreigntranslations.com