CSA Research for Global Enterprises and LSP on Translation Technologies

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In a recent press release, Common Sense Advisory writes that marketing, publications, or translation manager who oversaw 500 "content transactions" in 2006 can expect that number to grow as high as 160,000 equivalent transactions by 2009. Rising volume, shrinking job size, added languages, and greater workflow articulation will create a significant growth in demand for tools that manage translation workflow.

Common Sense Advisory's latest research entitled "Translation Workflow Management: Managing Workflow for Multilingual Publishing and Website Globalization" examines factors driving demand, defines four buyer types, maps system features into meaningful subcategories, and outlines the adoption strategies available for translation management systems (TMS). The research is directly relevant both to enterprise buyers of translation services and technology as well as to language service providers looking to automate their translation operations.

The report, which was written by the firm's senior analyst, Ben Sargent, and Chief Research Officer, Don DePalma, covers three distinct system types that encompass translation workflow within their feature sets. Offers Sargent, "The three approaches arose as developers variously sought to underpin the purposeful activities of companies, workgroups, or individuals."

Adds DePalma, "The upper echelons of executives are getting the message about how multilingual information publishing drives revenue and customer satisfaction. Companies in the high-tech sectors, including hardware, software, and medical device manufacturers, led the way as early adopters - centralizing their translation procurement strategies and adopting TMS as early as the mid-1990s. Global companies in other industries now follow suit."

Vendors studied for the research, include: Across, Beetext, Heartsome, Idiom, Lido-Lang, Lingotek, Lionbridge, Language Technology Centre, Plunet, Project Open, Projetex, Sajan, SDL, thebigword, Translations.com, and Transware.

In 2007, Common Sense Advisory will publish related research on TMS, including: measuring adoption, sizing the market, a worksheet to determine selection criteria based on business and technical requirements, as well as a scorecard methodology to help buyers quickly match existing platforms to those basic needs.

About Common Sense Advisory, Inc.

Common Sense Advisory (http://www.commonsenseadvisory.com) is an independent research and consulting firm specializing in the on- and offline operations driving business globalization, internationalization, translation, and localization. Its research, consulting, and training help organizations succeed in a global economy.