CustomerCentric Selling (R) for language service providers
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Renato Beninatto from Common Sense Advisory, an independent research and consulting firm specializing in the on- and offline operations driving business globalization, internationalization, translation, and localization, asked us post information about an upcoming seminar on CustomerCentric Selling (R) for language service providers held by CSA in Miami: CustomerCentric Selling(R) empowers salespeople to focus on their prospects' business goals rather than on their products and services. For sales training to be effective salespeople should practice selling their own products and services. To achieve this, Common Sense Advisory has teamed up with Customer Centric Systems to create a workshop that is customized to the particular selling environment of translation and localization companies. The course materials are customized with the language industry's message, products, and services along with actual customer call scripts, letters, and sales cycle plans. Your salespeople will be given both the skills to sell as well as the messaging that sells. Large translation companies like BGS, SDL, Lionbridge, and Moravia use this methodology, which is now made available to any size company in the industry. The three-day seminar is scheduled for January, 15th - 17th 2007. More information: http://www.commonsenseadvisory.com/news/events.php For Ximng/OpenBC members: https://www.xing.com/app/events?op=detail&id=92381 |